Jorge Moreno (León – México, 1982) After living between Mexico, Spain and the U.S., Jorge settled in Barcelona in 2005. A graduate in Tourism from ESADE, he started his professional career in the Hilton Hotels Corporation until he joined Habitat Hotels in 2005, carrying out the role of Corporate P.R. and Communications Manager. In 2008 he joined IMS Consulting as Head of Communications and Public Relations for different accounts, a role which he combines with an MBA at ESADE.